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Case study · Grooming

One app for the whole business, and the whole brand

Wayne Hartley Jr. was running Happy Hearts Pet Care across a stack of separate tools. With RunLoyal, booking, payments, and communication now live in one app with his name on it.

One branded app for booking, payments, and messaging

Stronger client retention, self-reported*

More revenue, self-reported*, tied directly to that retention

Background

Wayne Hartley Jr. is a Registered Veterinary Technician who turned a pet-sitting side hustle into Happy Hearts Pet Care in 2016. Today the business offers pet sitting, grooming, training, and overnight care across Atlanta, with a grooming salon in the heart of downtown. Before RunLoyal, booking lived in one system, payments in another, and client communication in a third, and none of them carried the Happy Hearts name.

Wayne Hartley Jr., studio headshot
Founder
Wayne Hartley Jr., RVT
Location
Atlanta, GA
Founded
2016
Services
Pet sitting, grooming, training, overnight care
What changed

"RunLoyal is the one-stop shop for pet care business management success."

Wayne Hartley Jr., RVT, Founder, Happy Hearts Pet Care

On branding

"I love to build a strong brand. Something people remember and know so well that when they think purple heart, they think Happy Hearts Pet Care."

Wayne Hartley Jr.

On why RunLoyal specifically

"I love the amount of care, thought, and support that went into this program. It covered all bases when it came to what one needed to grow and sustain a pet care business. Communication, payment systems, booking, custom intake, vaccine verification, mass messages, the ability to exchange pictures and videos, and, of course, being able to say 'Download the Happy Hearts Pet Care App.'"

Wayne Hartley Jr.

On the branded app

"Having our own branded app feeds into the grand scheme of branding in this industry. You don't have to go one place to book, another to pay, another to communicate. Everything made simple. So to know that I can achieve that and more with RunLoyal, it was a no-brainer."

Wayne Hartley Jr.

On how clients react

"Not everyone can say to download their branded app. The look on people's faces when they see or hear this is funny, as they do not expect it. Having an app relays investment in one's company."

Wayne Hartley Jr.

Results

"We have seen better client retention, which ultimately increased our revenue. Clients love having everything in one place."*

Wayne Hartley Jr.

* Client retention and revenue gains are self-reported by Happy Hearts Pet Care and have not been independently measured.

Wayne's advice to other groomers

"Go for it. You won't need another booking system."

Wayne Hartley Jr., RVT, Founder, Happy Hearts Pet Care

See what a branded app can do for your salon.

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