The Rise of Dog Parks/Bars and the Power of Memberships
Just imagine it’s a beautiful spring day, and you would love to grab a drink at your local brewery. What should you do with your four-legged friend who also wants to join, without being restricted by their leash? Check out a dog park bar in your city!
More than just a pet
According to Forbes Advisor, 65 million U.S. households own a dog and last year Americans spent around $136 billion on their pets. Gen Z pet owners are the most likely to spoil their pets and spend money on fun activities for their dogs. In the competition for restaurants, what better way to draw the group of dog lovers than to give them a space that celebrates their best friend.
With dog park bars opening all across the country, the dog park bar model goes beyond the normal dog-friendly restaurant. Pet owners are looking for ways to enjoy activities that allow them to include their dogs.
Photos from West Street Dog and Paws and Pints, both dog parks/bars and RunLoyal customers
Unleash the fun
These dog park bars combine two popular concepts among dog owners: a dog park and a bar or social spot for dog owners. They provide a unique and fun experience for both dogs and their owners. Now Fido can roam and play off-leash in a safe and secure environment full of toys, agility equipment, and water stations. Trained staff members oversee the park while you socialize with your friends.
What sets the dog park/bars apart is the integration of a social gathering space. Picture the bar or lounge area next to the dog park where owners can unwind and socialize with friends while their furry friends play nearby. The bar menu has a selection of drinks and food that satisfy both the canine and human appetite.
The power of recurring memberships
Some may choose to only visit the dog park bar every once in a while and many locations offer day passes that can range anywhere from $5 to $20 per dog.
One major aspect of the success of this trend is the power of recurring memberships. Many dog park/bar establishments offer recurring membership programs for dog owners who frequent them regularly. It’s important to note that pricing can differ across establishments depending on the location and amenities provided. Memberships typically come with a monthly or annual fee. This can range from $30-$100 per month or $250-$800 per year.
Benefits of the recurring memberships can include:
● Unlimited access
● Exclusive events
● Discounts and perks
● Community engagement
Remember that while cost is a factor to consider, the overall experience, safety and quality of the facilities should also be taken into account when choosing a dog park bar for you and your furry friend.
Other ways of building a people first culture are through positive feedback, surprise appreciation, and team bonding. Pets can easily be incorporated into the mix by bringing your pet to work days, team bonding events at dog parks, and hiking with pets.
Creating loyalty
Memberships increase customer loyalty as well as increasing your revenue and the amount of services purchased. Visiting the establishment regularly through these memberships forms a strong connection with the community and in turn ensures a consistent customer base and generates reliable revenue.
Overall, the dog park bar trend and the power of recurring memberships provide an enjoyable experience for owners to unwind while offering a safe and fun environment for dogs to socialize and play. So, whether you’re a dog lover seeking a new way to spend quality time with your furry friend or simply looking for a vibrant social scene, consider visiting a dog park/bar near you.
