What Your Pet Owners REALLY Want When Looking for a New Boarder

What Your Pet Owners REALLY Want When Looking for a New Boarder

And it’s not what you may think. 

Thinking of expanding your pet business? We surveyed over 1,000 pet owners and asked them what they most look for when looking where to take their pets. 

 

The pet industry has, and will, remain a growing industry. It’s a growing market where more and more consumers are buying pets and accommodations for their furry friends. In fact, pet adoptions have gone up by 100% since COVID-19, leaving animal shelters empty and quarantined houses full.

When asking pet owners what would influence their decision when choosing a kennel for their pet, over 83% said that they were interested in switching to a kennel that provides a mobile app.  As such, it is apparent that providing a mobile app as a pet daycare, boarding or grooming business will attract more pet owners and improve the experience with existing customers. 

When surveying kennel owners crossed with pet owners that utilize kennel services, 89% of users prefer communicating through mobile electronic means, such as a mobile app, text and instant messaging. 

 

The Next Generation

With the next generation spending an average of over 3.5 hours on their smartphones each day, it’s absolutely crucial that brands stay current with technology in order to best cater to their consumers. Otherwise, their buyer will find another competitor that offers more in this ever-changing market. 

 

Pet owners currently using email or communicating through website forms are content with their method of communication. However, only 29% of pet owners currently use a mobile app/text message notifications for communicating with their kennel and over 62% prefer to. Not only is a mobile app preferred by pet owners, but texting is also preferred by 41%.

 

Social Media for Pet Businesses

 

When surveying kennel owners, 89% of respondents believe that social media helps grow their business and 83% already admit to using social media as one of their main marketing tools for business. The graphic above illustrates the difference of where kennel marketers are going to target their pet owners, versus where pet owners reside on social media.

 

Conclusion

 

The three biggest takeaways for improving your pet-owner experience in your business are these: 

1. Customers are far more likely to make you their pet’s primary kennel if you provide them with a mobile app 

 

2. Keep in mind your next generation of customers: their preferred communication methods have shifted from phone calls to texting / mobile app

 

3. Social media is crucial in growing your business and will be your primary marketing tool. 

 

Want to learn more about growing your pet business? Or getting a mobile app for your customers? Find those resources HERE.

We just launched the first Express Check-In Kiosk Tablet for pet businesses!

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